By Alice Olins
Eyemaxxing: 24 Ways to Make Your Eyes the Main Event
We’ve taken what started as a viral social media trend for making irises pop with the right shade of shadow and recreated it as something more useful. Eyemaxxing for the rest of us includes the lash gel that works, brow wax to survive autumnal commutes, a mascara that stays put however difficult the meeting, and the serums and silk masks that make your eyes look as rested as possible.
By Alice Olins
Eyemaxxing: 24 Ways to Make Your Eyes the Main Event
We’ve taken what started as a viral social media trend for making irises pop with the right shade of shadow and recreated it as something more useful. Eyemaxxing for the rest of us includes the lash gel that works, brow wax to survive autumnal commutes, a mascara that stays put however difficult the meeting, and the serums and silk masks that make your eyes look as rested as possible.
Ten seconds with a lash curler, a good brush and a cool mask creates eyes that look like they’ve had 8 hours sleep.
A brow with a clear shape, no gaps and some punch gives everything underneath it intention and ping.
The right formulas mean curls that look dramatic and lids with some pop, whatever the days throws at you.

Whether you just want a bit of morning umph or you’re looking to razzle dazzle on an evening out, shadows of many shades make eye wishes happen.
This is a two-pronged attack: grow your lashes first, then treat damage. The combination is fundamental for eyes the really show who you are.