theALLBRIGHT
By Alice Olins

Eyemaxxing: 24 Ways to Make Your Eyes the Main Event

We’ve taken what started as a viral social media trend for making irises pop with the right shade of shadow and recreated it as something more useful. Eyemaxxing for the rest of us includes the lash gel that works, brow wax to survive autumnal commutes, a mascara that stays put however difficult the meeting, and the serums and silk masks that make your eyes look as rested as possible.
By Alice Olins

Eyemaxxing: 24 Ways to Make Your Eyes the Main Event

We’ve taken what started as a viral social media trend for making irises pop with the right shade of shadow and recreated it as something more useful. Eyemaxxing for the rest of us includes the lash gel that works, brow wax to survive autumnal commutes, a mascara that stays put however difficult the meeting, and the serums and silk masks that make your eyes look as rested as possible.
Ten seconds with a lash curler, a good brush and a cool mask creates eyes that look like they’ve had 8 hours sleep.
Best For Restoration
Drowsy Eye Mask
£75
Best For Brush
Sculpted By Aimee Concealer Duo Brush
£13
Best For Curls
Tweezerman Pro Master Lash Curler
£24
Best for Tone
CurrentBody LED Eye Mask
£189.99
A brow with a clear shape, no gaps and some punch gives everything underneath it intention and ping.
Best For Staying Power
ANASTACIA BEVERLY HILLS Brow Freeze
£13
Best For Colour
Beautyy Edit Mayfair Filler
£20
Best For Shape
Merit Brow Pomade
£21
Best For Tidy
Tweezerman Ivory Full Slant
£24
The right formulas mean curls that look dramatic and lids with some pop, whatever the days throws at you.
Best For Volume
Hourglass Unlocked Instant Extensions Mascara
£34
Best Waterproof
Uklash Tubing Mascara
£16
Best For Precision
Victoria Beckham Satin Kajal Liner
£33
Best for Longevity
Stila Stay All Day liquid Liner
£21
Whether you just want a bit of morning umph or you’re looking to razzle dazzle on an evening out, shadows of many shades make eye wishes happen.
Best Palette
Natasha Denona Cool Palette
£56
Best for Parties
Lisa Eldridge Liquid Lurex
£21
Best Cream-to-Sheen
Charlotte Tilbury Eyes to Mesmerise
£26
Best Colour and Go
Beauty Pie Wondercolour Stick
£12
This is a two-pronged attack: grow your lashes first, then treat damage. The combination is fundamental for eyes the really show who you are.
Best for Moisture
Medik8 Advanced Night Eye
£42
Best for Damage
No7 Future Renew Reversal Eye Serum
£27.95
Best for Mega Lash
Uklash Lash Growth Serum
£39
Best for Brightening
INNISFREE Green Tea Bright-Eye Serum
£19.50
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